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Photo: Lollywood singer Nahid Akhter.

Lollywood’s Lahore based film industry, which began in 1929,  was profitable inside Pakistan, but never broadened to the outside world. The city of Lahore in Pakistan is located just 50 miles from the border of India. It’s easy to hear the diversity of American, Pakistani, Indian, and Afghanistani influences all blended together in this music. With it’s name taken from Bollywood–which was Bombay mashed with Hollywood– they just inserted Lahore and off they went!

A few of the musical cast of characters on the groovy late 60’s and 70’s tracks that make up the Life Is Dance compilation includes Noor Jehan, a national treasure and household name in Pakistan, as well as Nahid Akhter, whose vocal projections became a threat to Madam Noor Jehan for the time she dominated Urdu film music.

The Life Is Dance compilation is a continuance of The Sound Of Wonder compilation. The soundtracks of these Lollywood movies were made by Pakistani musicians who really loved American music. So with the groovy 60’s fuzz guitar sounds that echo Hollywood films combined with the drum beats of their native land, these unique tracks were born. EMI Pakistan was more than happy to celebrate the tripped out, funky, spacey musings of local musicians using echo machines, synthesizers, and fuzz guitars. Get ready to shake your hips because this album is far out!

-Amy Haben

Japan’s J-Girls, are also worth checking out. The video for “Yellow World,” below, is an acid trip of audio and visuals from ’69.

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Zubaida Khanum was famed for her performances during Lollywood’s “golden era” of the 50s and 60s

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Actors on Lollywood set- 1960’s.

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