Cool People

Interview by Gillian McCain - A contemporary of Richard Avedon, Irving Penn, and Francesco Scavullo, William “Bill” Helburn was at the top of his profession from the early 1950s through the 1960s, with bylined covers and editorial images in the pages of such magazines as Harper’s Bazaar, Life, and McCall’s. Helburn also worked extensively in advertising. Throughout his career Helburn strove to grab the viewer’s attention, “Shock value was a term that was used. And I meant to shock people as much as I could.”